Planning a successful event takes time, effort, and strategy. One great way to boost attendance is by offering discounts on tickets. Discount codes are simple, effective tools to attract more people and increase ticket sales. Whether you’re hosting a workshop or a large conference, they can make a difference.

This guide will show you how to create discount codes easily with Eventbee, a reliable event management platform.

What Are Discount Codes on Eventbee?

Discount codes allow you to offer ticket price reductions to attendees. Buyers can enter these codes at checkout to claim their discounts. Eventbee gives you the flexibility to create two types of discounts:

• Amount Discount: Deducts a specific dollar amount from the ticket price.
• Percentage Discount: Reduces the ticket price by a percentage.

These codes can motivate people to buy tickets, especially if they’re on the fence. Now, let’s dive into the step-by-step process for creating them.

Step-by-Step Guide to Create Discount Codes

1. Log In to Your Eventbee Account

Go to http://www.eventbee.com and log in to your account. Use your email and password to access your dashboard. Once logged in, choose the event where you want to create discount codes.

2. Open the “Ticketing” Tab

After selecting your event, locate the “Ticketing” tab in the menu on the left side of your screen. This tab contains options to manage your tickets and create discounts.

3. Create a New Discount

Click on “Discounts” under the “Ticketing” tab. This will take you to the discount management page. On this page, you’ll see a button labeled “+Discount.” Click it to start creating your new discount code.

4. Set the Discount Type

Now it’s time to decide what kind of discount you want to offer:

• Amount Discount: Enter the exact dollar amount you’d like to deduct from the ticket price. For example, if your ticket costs $50, you can offer a $10 discount.
• Percentage Discount: Enter the percentage you’d like to discount. For instance, you can set a 20% discount on a $50 ticket, which reduces the price to $40.

Next, fill in the following details:

• Discount Name: Choose a name to identify the discount (e.g., “Early Bird”).
• Discount Code: Create the code attendees will enter to claim the discount (e.g., “EARLY20”).
• Value: Enter the amount or percentage of the discount.

You can also set limits on how many times people can use the code.

5. Save and Publish Your Discount Code

After entering all the details, click the “Add” button to finalize the code. Your discount code is now ready to use! Attendees can enter it at checkout to receive their discount.

Tips for Using Discount Codes Effectively

Discount codes are powerful tools, but their effectiveness depends on how you use them. Here are some tips to maximize their impact:

• Promote Your Codes: Share your discount codes through email campaigns, social media, or event flyers. The more people know about them, the better.
• Create a Sense of Urgency: Use phrases like “Limited Time Offer” or “Discount Ends Soon” to encourage quick action.
• Segment Your Audience: Create different codes for specific groups, such as VIP guests or first-time attendees.
• Track Performance: Monitor how well your discount codes are performing. This helps you understand which ones are driving sales.

Why Use Eventbee for Discount Codes?

Eventbee makes creating and managing discount codes simple. The platform is user-friendly and provides all the tools you need to customize your discounts. You can create codes in just a few clicks and adjust them as needed.

Additionally, Eventbee supports event organizers with:

• 24/7 customer service.
• A clear and transparent fee structure.
• Detailed analytics to track your ticket sales.

Common Questions About Discount Codes

Can I Create Multiple Discount Codes?

Yes! You can create as many discount codes as you need. This lets you reach different groups or run several promotions at once.

Can I Limit the Use of Discount Codes?

Absolutely. Eventbee lets you set usage limits for your codes. For example, you can set a code that people can use only 50 times. This is useful for exclusive offers.

What Happens If I Make a Mistake?

If you by mistake create a discount with incorrect details, don’t worry. You can edit or delete the code at any time. Simply go back to the “Discounts” page and make the necessary changes.

In conclusion, offering discounts is an effective way to boost ticket sales and attract more attendees to your event. Eventbee makes it easy to create and manage discount codes. With just a few simple steps, you can set up your codes and start sharing them with your audience.

Remember to promote your codes widely and track their performance to ensure success. If you need help at any step, Eventbee’s support team is available 24/7 to assist you.

Start creating discount codes today and watch your event’s attendance grow!